BitNile Online Casino
date. 2024
city. Las Vegas
scope. Brand Refresh, Visual Identity
tools. Photoshop / Illustrator / Figma / Midjourney
Brand Refresh.
Brand Refresh.
For this project, I was handed the reins to breathe new life into an existing brand. BitNile, an online gaming platform, was on the brink of launching a new 2D casino and needed a fresh, invigorating look.
I want something bold. The revamped design is a symphony of ancient Egyptian motifs and futuristic flair. The logo, with its geometric precision and circular form, exudes a modern, digital twist that perfectly complements an online metaverse casino. The tagline was stripped away, deemed more of a distraction than a benefit, leaving the logo to speak for itself.
I want something bold. The revamped design is a symphony of ancient Egyptian motifs and futuristic flair. The logo, with its geometric precision and circular form, exudes a modern, digital twist that perfectly complements an online metaverse casino. The tagline was stripped away, deemed more of a distraction than a benefit, leaving the logo to speak for itself.
I want something bold. The revamped design is a symphony of ancient Egyptian motifs and futuristic flair. The logo, with its geometric precision and circular form, exudes a modern, digital twist that perfectly complements an online metaverse casino. The tagline was stripped away, deemed more of a distraction than a benefit, leaving the logo to speak for itself.
The color palette is a bold yet sophisticated blend of vivid violet and red rose, anchored by off-black. This combination captures the excitement and indulgence of casino gaming while maintaining a polished, high-end aesthetic. Purple, long associated with luxury and exclusivity, and red, symbolizing energy and excitement, work in harmony to create an immersive digital casino experience.
Typography choices include the Iceland font for headers, paired with Inter for sub-headers and body text, ensuring a cohesive and readable visual identity. The 3D character models add a dynamic, engaging element, enhancing the overall immersive experience of the digital casino.
Website.
The web developers at BitNile needed assets, UI, and UX for their new casino. They wanted something that wasn't just functional but also visually arresting, something that would draw players into their space and keep them there.
I worked in Figma to create web page mockups, a design system and an extensive asset library for the clients development team.
The BitNile website design is a blend of ancient Egyptian motifs and futuristic aesthetics and is cohesive with the new branding.
Social Media.
As a graphic designer, my goal for BitNile's social media presence was to create visually compelling and strategically organized content that resonates with their audiences. The designs are crafted to fit into specific content buckets, ensuring a cohesive and engaging experience across all platforms. These ideas include:
Strategies for Beginners, Game Showcase, Common Gambling Terms and Jargon, How to Play Promotions, People Winning etc.
Each design element is crafted to align with BitNile's new brand identity, creating a unified and immersive digital experience.
